Brand equity is the value that people associate with a product or brand. There are a number of different types of brand equity. These can include the value associated with the performance and imagery of a product or brand. A brand’s equity can be boosted or reduced by information that runs counter to public perception. For example, negative information about working conditions in Chinese factories could negatively impact the value of a brand.
Customer experience
A brand’s role is to build customer loyalty and satisfaction through a consistent and positive customer experience. Providing such a positive customer experience helps to retain existing customers and attract new ones. Many leading brands understand the importance of a positive customer experience and are using it as a marketing tool. For example, fashion brand Ganni has created a brand experience around ethical and responsible fashion. Their stores are made from recycled materials and feature a sustainable, seamless experience wapboss.
In the competitive digital age, brand equity is more important than ever. Consumers can easily switch brands and online reviews are highly influential. Positive experiences build a brand’s reputation, which enables a company to charge higher prices and grow with more success.
Performance
In a recent study, researchers at Lynn University and Barry University found that brand equity can influence the performance of firms. The study examined companies’ profit margins and customer acquisition and retention rates. In addition, they examined the impact of corporate social responsibility. Both studies found positive relationships between corporate brand equity and firm performance filmdaily.
Brand equity is measured through quantitative and qualitative data. These variables can help pinpoint trends and identify anomalies. This information can then be used to improve operations and increase customer loyalty.
Imagery
Imagery is a crucial part of building brand equity. Whether your product is expensive or affordable, imagery can help you build trust with customers. An example is the GEICO gecko. This iconic brand icon is one of the most important components of building brand equity. Imagery can also create an emotional connection between you and your customers’ go90. This deep engagement can ultimately result in a brand loyalty.
Imagery can influence customers’ purchasing decisions. Customers’ mental representations of a brand are formed from the way it meets their needs. Brand imagery can be shaped by advertising campaigns, direct customer experience, and word-of-mouth. Brand imagery can also be used to attract employees who share the same values and visions as the brand.
Brand value
Brand equity and brand value refer to the social and economic value of a brand. Brand equity allows the owner of a well-known brand name to increase revenue and brand recognition. As a result, consumers generally perceive products with a well-known brand name as superior to those of lesser-known brands facetimes.
A brand’s value can be calculated by looking at the aggregate of its revenues and costs. The total brand value reflects the sum of revenues and cost savings. This value is different from the brand equity, but the two concepts are related in several ways wikitribune. For example, when Lee Jeans expand their distribution through Wal-Mart, they should generate higher revenues and brand equity.
